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How to Promote your Business

How to Promote your Business

Handmade NecklaceOne of the best ways to Promote your Craft Business and get it up and running is to participate in your local craft shows, but because local craft shows usually only happen a couple of time a year such as Christmas, Easter, Mother and Father’s day you will have to find other outlets throughout the year to sell your handmade crafts.

Sell Crafts Online

Other ways to sell your unique handmade crafts and gifts is to use consignment stores, or sell your crafts to local gift shops.

The internet is also an amazing venue for selling your handmade crafts. The internet will give you the opportunity not only to sell to your local market but to sell to a worldwide customer base that is looking for unique handmade gifts 24 hours a day, 7 days a week.

Earn Money from Home online

Setting up an e-commerce web site can seem a little daunting to crafters that are not computer savvy, but there are other ways that the artists and crafters can get up and running on the internet without it costing them a lot of money, in fact it can actually be done for Free.

Open an Online Store

There are a few great Craft Malls on the internet that gives the crafters an opportunity to open their own craft shop where they can list their handmade crafts and start selling worldwide with just a few clicks of a mouse. In no time flat the crafter will be selling their crafts from their own online shop with their own web address, their own control panel where they can easily add their products and product descriptions, set up their shipping charges and taxes and when someone orders their products payment goes directly to the crafter.

No commissions are charged.

After you have researched the Craft Malls and you find one that you feel will work for you and your handmade crafts, you are all set to start selling but you can’t just open your store and sit back and wait for the orders to start coming in, you have to promote your shop. Treat your new online store like a real business, if you opened a brick and mortar store you wouldn’t stock it and walk away, you would spend time there promoting your new business and moving your stock to keep everything looking fresh and up-to-date. Please do the same for your online shop and in no time flat you will have a successful online craft business that you will be proud of.

Your online craft shop will give your regular customers the opportunity to buy from you year round, when they need that special gift for a family member or friend they can just drop by your online shop and buy. Your online shop will also give you the opportunity to find new customers from around the world.

The GLC Arts and crafts Mall is designed to help Crafters sell their unique handmade arts and crafts to a worldwide customer base 24 hours a day, 7 days a week.

Selling Crafts Online

Selling Crafts Online

Stained Glass Candle HolderSelling Handmade Items

If you approach things the right way you will enjoy the results of selling your unique handmade crafts online, on the other hand if you start off doing things the wrong way your chances of success will be limited to say the least.

If you want your handmade craft business to succeed you will need a plan, a guide to start you on the right road to success. If you don’t start off with a good plan your new craft business may never get off the ground.

If you want to be successful with your online craft sales here are 3 basic steps you can follow to prevent you from failing.

Taking Pictures of your Handmade Items

The pictures you take of your handmade crafts have to be crystal clear, remember your customers cannot touch or feel your handmade craft items so your pictures have to do the selling for you.

Writing your Product Descriptions

When you are writing your product description make sure that they are detailed at least 100+ words, what you write can make the difference as to weather your customers stay and buy your handmade crafts or just leave your online shop.

Pictures and words are what sell your handmade products so it is very important that you spend time getting this right.

Keeping your online store up-to-date is extremely important.

When customers come to your online store seeing the same items every time can become boring, so make sure that you change your product on a regular basis and keep it interesting for your returning customers.

  1. Pictures (different angles, back and front),
  2. Descriptions, (Detailed with at least 100 words)
  3. Keeping your online store up-to-date (changing your store front products)

These are three of the most important things you have to remember if you want to start selling your products in your online store.

These three things are very important if you want to succeed with your online craft sales.

To succeed online you have to treat your online craft business like a real business.

Ask yourself this question

“If you were to open a brick and mortar store would you set it up, add your stock and walk away, or would you be there every day making sure that your customers were happy, changing your product and re-arranging things so that your customers had something interesting and different to see when they dropped by your store.

Please make sure that you treat your online store as you would a brick and mortar store, remember your customers are real people looking for interesting items they can buy for gifts or for themselves.

You also need to promote your online business on a regular basis, just a couple of hours a day promoting will bring hundreds of new customers.

Not to promote your online handmade craft business regularly can mean the difference between success and failure.

If you want to be successful at selling your handmade arts and crafts online be careful that you don’t make mistakes that cause you to be very disappointed with your sales or worse not to sell any of your crafts.

Most crafters want to be successful online and you will achieve this by carefully following the above steps.